Utah Eduction Network was looking to launch an internet and radio campaign to promote their new initiative called Utah Women and Education, a program to encourage and facilitate more women in Utah to pursue and complete their college education. I led the team at Advent Integrated in doing the market research, creative direction of the campaign, voice and music curation and editing and a share of the actual animation work. A series of eleven :30 animations and eleven :30 radio spots were produced in total.
The campaign moved through the internet and radio to great esteem and eventually won a NETA (National Educational Telecommunications Association) award in the “Best Short Form in the Content Production” class.
This is a sampling of these animations.