Black Diamond SE App Launch Video

As an introduction to the launch of Black Diamond’s groundbreaking new product workbook app (also created by Blink Worldwide), I concepted and produced this little video to help set the stage.

With the support of Black Diamond and their deep archives, we built a 3-foot high teetering Jenga tower of outdated, edited, marked up, sticky-noted product workbooks to represent the inefficient, expensive and cumbersome way that Black Diamond (and the whole outdoor industry for that matter) had been attempting to enable their sales force. We then rapidly deconstructed the tower in stop-motion style to usher in the “better way.”

Check out the BTS video for a look at the setup.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s