Black Diamond SE App Launch Video

As an introduction to the launch of Black Diamond’s groundbreaking new product workbook app (also created by Blink Worldwide), I concepted and produced this little video to help set the stage.

With the support of Black Diamond and their deep archives, we built a 3-foot high teetering Jenga tower of outdated, edited, marked up, sticky-noted product workbooks to represent the inefficient, expensive and cumbersome way that Black Diamond (and the whole outdoor industry for that matter) had been attempting to enable their sales force. We then rapidly deconstructed the tower in stop-motion style to usher in the “better way.”

Check out the BTS video for a look at the setup.

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